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Brand Identity & Launch
Loud by intent
The Challenge
A challenger battery brand entering below the giants on price, with a minimal logo and a mandate to inspire confidence anyway. In this category, quiet reads as cheap.
TheApproach
So the brand got loud on purpose. High-visibility colour, assertive type, packaging that behaves like signage — presence engineered to outshout the price tag.
The Outcome
A budget brand that doesn't look like one: presence first, price second.
My role
Creative lead — identity and packaging.
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