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Experience Design
The brand at 35,000 feet.
The Challenge
A flight is a captive brand moment, and most airlines waste it. AirAsia wanted its inflight touchpoints — menus, snack tins, carry bags — to feel as considered as its campaigns.
The Approach
We treated every object on the tray table as media: menus designed to be browsed, tins worth keeping, bags worth carrying past the terminal — one visual system across all of it.
The Outcome
A cabin where the brand travels with the passenger — every touchpoint doing quiet, consistent work.
My role
Design and art direction across touchpoints.
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