top of page
Campaign · Proposal
The fruit does the talking
The Challenge
Juice is a category of identical claims — everyone says natural, real, hundred per cent. Words alone couldn't separate B Natural from the shelf.
THe Approach
So we let the ingredient speak. “Sach ka Sip” — a sip of truth — put ripe, hero-scale fruit at the centre of everything: posters, digital, billboards, in-store.
My role
Art direction
bottom of page