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Brand Identity & Launch
Fizz first
The Challenge
Carbonated drinks are bought on impulse, at a glance. A new entrant gets half a second on the shelf to register — and no second chance.
The Approach
We put the fizz at the centre of the identity: an effervescent visual language carried from pack to campaign, built to pop at retail distance and reward a closer look.
The Outcome
An identity that reads in half a second and holds up at arm's length.
My role
Creative lead — identity, packaging and campaign.
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