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Brand Activation
Black Dog Easy Evenings
The Challenge
Bring Black Dog Easy Evenings to life across multiple cities by translating the brand's campaign idea, "Savour the Pause," into a memorable event experience that audiences could engage with before, during and beyond the event.
The Approach
Developed a 360° integrated campaign built around "The Pause," extending the brand idea through films, social media, experiential activations, packaging, merchandise and venue experiences—creating a consistent brand narrative across every touchpoint.
The Outcome
Created a scalable campaign platform with multiple activation ideas that reinforced "Savour the Pause" while making Easy Evenings a distinctive and immersive brand experience across cities.
My role
Art Director
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