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Campaign · Proposal
A younger game for a classic house
The challenge
Louis Philippe was synonymous with formal elegance, but PLAY needed a voice for a younger audience—one that embraced movement, versatility and everyday performance while preserving the brand's premium identity.
The approach
We imagined New York as an ever-changing playground where every pursuit seamlessly transforms into the next. From running to basketball, tennis and skateboarding, each transition showcased PLAY as apparel designed to move effortlessly across sport, city and lifestyle—all united by the idea: Can't Stop. Won't Stop.
My role
Creative concept, campaign development and art direction.
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