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Typography · Campaign
Many scripts. One thread.
The Challenge
India writes in dozens of scripts, and fashion celebrates almost none of them. The Unitee Collection set out to turn the country's linguistic diversity into something you could actually wear.
The Approach
We made the letterforms the design. Scripts from across India, crafted into apparel graphics that treat each one as art rather than ornament — the tee as canvas, the type as message: many languages, one thread.
The Outcome
A collection where the idea is legible at arm's length — unity you can read, then wear.
My role
Concept, typography and art direction.
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